Myyfeed is a UK based company specialising in designing and developing innovative products for the baby market. The company focuses on innovation and creativity to solve the common problems which parents widely face when feeding their children.

Myyfeed was created in 2011 when a young mum posed a problem to her brother. She experienced great difficulties when feeding her child formula milk on the go and expressed her frustrations on the current feeding apparatus, method and process.

Together with her feeding experiences as a mum and the technical creativity of Ash the problem was solved and the Myyfeed baby formula mixer was born. By collaborating with highly skilled designers and engineers this allowed Ash and his team to design and develop a unique and novel product for the baby feeding market.